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Tue Nov 12 2019 14:00:00 GMT+0000 (Coordinated Universal Time)

Exclusive: Leafly Launches Cannabis Lab Testing Certification Program

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Cannabis information company Leafly on Tuesday will announce its Leafly Certified Labs Program, Benzinga has learned exclusively.

The program aims to identify cannabis testing labs that are consistently accurate and compliant.

It also seeks to ensure all the data available on — most notably the Leafly Cannabis Guide visualizations recently unveiled in October — are sourced from these trustworthy labs.

The company will also announce a list of founding members Tuesday:

Nick Jikomes, Leafly’s principal research scientist, told Benzinga that one outcome the company hopes to drive with efforts like the Leafly Certified Labs Program is “helping people understand that there’s much more to the quality of cannabis products than potency alone.”

Many consumers believe that buying the product with the highest testing percentage means getting the most bang for their buck, which leads brands to "shop around" lab results, he said.

“Science shouldn't work that way, and the more we can help people develop a holistic understanding of this amazing plant, the better off both consumers and labs will be.”


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